Archive for the Category ◊ Business News Perth ◊

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• Thursday, July 20th, 2017

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A lot of entrepreneurs here in Perth and managers do not understand how to fully leverage innovation in their business. Many of them believe that innovations are just for technology-based organisations. Although these technology-based companies develop a lot of innovations, any business regardless of size, industry or location, any business can develop creative ideas. These ideas can relate to product or service innovation.

Another reason why some small companies are not thinking about improvement their product or service is that they think that innovating is costly. Teaching your team how to identify innovative ideas takes some time, but the returns produced by new products and new product features can far outweigh the investment of time.

However, there is always risk when you try to innovate. If your company promotes a new product, you do not know if it will succeed. When you innovate, you are basically challenging previously set norms and values and introducing an alternative way or method that you hope the public will find useful and like. However, if it catches on, the users have to adjust to these developments and accept the new.

If you are planning to incorporate improvement in your business and you are not sure how you can get it off the ground with support from your employees, you should read this: https://www.smallbusiness.wa.gov.au/business-advice/innovation

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Author:
• Tuesday, May 09th, 2017

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Entrepreneurs are normally hard-working and ambitious people. To a businessman, there is nothing more satisfying than having their visions come to reality and earning cash for pursuing their passion.  Their dream is to grow and supercharge their brand and become successful. Entrepreneurship is truly one of the most satisfying life events one can experience.

However, the life of an entrepreneur is not always a great experience. Rather, it is full of challenges that may push the entrepreneur to the point of giving up or worse, doing something that is not in line with an established set of morals.

Doing underhanded dealings in business may seem like giving you ahead faster and even more bountiful than the others who are not doing the same. However, this luck never lasts. Those who violate a set code of business ethics always end up losing more than they gained.

If you want to become successful, doing unethical conduct is not the solution. Instead, you should understand that the path to success does not happen overnight. You should trust the process. It is also best to have a mentor whom you will learn from about achieving success the ethical way.

There is no shortcut to achieving success especially with today’s level of competition in every business industry. To become successful, you really need to put in the world as there are no shortcuts to the top.

For more on the importance of business ethics, read this: http://www.investopedia.com/ask/answers/040815/why-are-business-ethics-important.asp

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Author:
• Friday, January 20th, 2017

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More and more people these days are getting interested with affiliate marketing. The primary reason behind this is because, even if you don’t have money, as long as you are eager to earn and the know-how, you can have an income. However, when it comes to become top affiliate you need some investment and proper guidance. Every newbie must know the basics of affiliate marketing to become a successful affiliate.

One of the fundamental things you need to know before your affiliate marketing is you should know the reasons why people go online. Of course, a lot of us use the internet to entertain ourselves. But apart from that, we also go online to search for information about a product, a service, or anything. So in order to make money, you should know how to sell online.

Therefore, here is the key: usually, people use internet to find solutions of their problems – not too often, for buying products. So, how will you sell products to them? The answer is to just give them the solutions of their issues. Build a landing page that has lots of informational contents. And at the by-line you should offer your product. If they find that the product make their life easier, then they will buy that product.

For more on affiliate marketing, you should read this article published by Flying Solo Au: http://www.flyingsolo.com.au/marketing/affiliate-marketing-easy-way-boost-sales

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Author:
• Wednesday, December 07th, 2016

Attracting new prospects and converting them into clients has proven to be costly. In fact, it is more expensive than inviting your existent and past clients to do more business with you to increase the value per client.

12 Secrets to Supercharging Your Personal Brand

If your customers feel connected to your brand, have had an excellent experience with it, and your new offer is just as irresistible, your clients will stay with you. They will continue benefiting from what you have to offer, which will boost their results and happiness, as well as your impact and income.

There are some ways you can do to supercharge your personal brand and skyrocket your client retention.

The first thing you need to keep in mind is to be consistent. It helps keep your brand on top of mind of your audience, and reaffirm your clients’ trust in it. So, make sure to never fail on meeting your clientele’s expectations in terms of quality, style, energy, and other elements of your brand personality, whichever they are.

Once you have kept consistency in your company, the next thing you need to focus on is relationship building with your clients. One way of doing this is by using the internet. For instance, you can use viral marketing or SEO to build brand awareness. If you want clients to stick around longer, and become your raving fans and brand ambassadors, connect and engage with them on a regular basis, providing a ton of value, inspiration and motivation along the way.

For more on supercharging your personal brand, click this: https://www.entrepreneur.com/article/285557

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Author:
• Wednesday, August 24th, 2016

Promoting a new product is a really a daunting job as it requires great efforts. But thanks to the advent of the internet, the World Wide Web has become the most powerful tool to promote your new product because of the reach it has. Using the internet, you can promote your product anywhere around the globe.

However, you can never successfully promote your product without proper planning. If you want to promote your product in a synchronized way then you should know a few things. There are numerous ways through which you can promote your product on the internet but you should know the most effective ways to promote them.

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Informing your targeted customers through websites or blogs (and with some Search Engine Optimisation strategies) is one of the most common ways to promote a new product online. If you have a great business website or blog and have been in the industry for quite a while, your customers might check your website regularly. You can inform them about your new products and its features there, but you need to ensure that the information crisp and attractive.

Another excellent way to promote your new product is through social networking sites like Facebook, Twitter, or Instagram. The key to a successful social media promotion is get a high number of social media followers and keep them updated with what is happening to your company. Furthermore, make sure that the pieces of content you share to them are unique and helpful to them.

According to Koozai.com, there are 15 great ways to sell or promote a new product online. Check out this link to read the full article: https://www.koozai.com/blog/analytics/landing-page-optimisation-search-marketing/15-ways-to-sell-or-promote-your-products-online

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Author:
• Tuesday, February 09th, 2016
Business News Perth

Borrowing to invest

Many individuals and most business organisations borrow money at some stage to make a purchase or to invest. Borrowing to invest is known as gearing.

Gearing includes any type of borrowing to invest, whether it is cash loans for purchasing shares, or a large loan for an investment property or a new business. Gearing may be often considered to be highly risky. However, there is good debt as well as bad debt and the association of high risk with gearing only applies if the borrower has failed to plan for their gearing.

One advantage of borrowing to invest is that it allows investors to almost instantaneously access more funds allowing them to reap larger returns on investment. One of the most common ways of gearing is by leveraging your house to borrow. Most people already have a mortgage and you may use this to secure a loan to invest in other assets such as shares, or even another property if you have built up some equity.

On the other hand, there are also risks and disadvantages associated with borrowing to invest. It can increase your returns when markets are rising but losses can be devastating when the markets fall.

To learn more about borrowing to invest, read this article from Australian Securities & Investments Commission’s official website: https://www.moneysmart.gov.au/investing/borrowing-to-invest

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