In the SEO circle, people talk about link building. No doubt that many SEOer complain about the difficulty to build quality links, it takes so much efforts, and human relationships often gets involved (humans always make things complicated, don’t we?). How many times you were getting frustrated because you sent hundreds and hundreds of emails out for a link and never got replied? Even though it’s a 3-minutes job for them.
Why beg for a link? Offer a link!
Humans are lazy because we are designed to be highly intelligent, and this is why humans are taking advantages of get paid for implementing a link or they will never bother. So in order to get links from them, we need to approach them in a different way – instead of begging for a link, offering them a link.
So am I encouraging buying links or something? Answer is NO, I am not asking you to buy a link. Why should you give the money away? You should invest them on your own site! And buying links is very dangerous. Google is very smart to detect those paid links. If you have budget for buying links, why not just find a great company offering online marketing Perth that can provide quality seo services for you? Or why not use your budget to make some linkable asset that has the potential to go viral?
Let me put you into this situation, you have $1000 budget for building links, would you pay blog owners or website owners $20 each for 50 links? Or would you rather spend these $1000 to design an interesting widget and offer this widget to hundreds of blog and website owners in your niche for free?
For example, if your company offers hypnosis service to stop people smoking (stop smoking hypnotherapy), and you have link building budgets. You searched online for some potential linking opportunities and found that quite a few people are blogging about their experience of quitting smoking. They are enthusiastic to share the results with other people who are trying to stop smoking, and they keep blogging as this is a great way to prevent from smoking again. So instead of asking (maybe even paying) them for a link, why not hire a developer to build a widget to count how many days they’ve stopped smoking? The development work barely costs you few hundred quids and I bet bloggers (who quitted smoking or who is going to) will love it if I offer this widgets to them. As long as they accept the widget, you get quality backlinks!
Link building becomes not that hard once your website is famous or you can offer something funny or useful to other website owners. Although purchasing link is definitely working, and it’s probably the easiest way of getting links (you get money you get everything). But in the end of the day, you will get caught by search engines, and most importantly, you are not spending money to improve your own website, you are paying others to game the search engines. Learn more about link building at http://perthseocompany.net.
Please bear in your mind, while you are enjoying the success from viral widget, don’t forget to get links from other channels. Link diversity is extremely important, and you will pay if you over-do widget bait link building.